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蒋加龙:灵山巧用五大“借”力,实现全面战略布局

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发表于 2017-3-8 23:40:08 | 显示全部楼层 |阅读模式
蒋加龙:灵山巧用五大“借”力,实现全面战略布局

  中国江西网讯 记者陈婧娴、实习生孙婧报道:独揽“灵山雄峰、灵山奇石、灵山秀水、灵山梯田以及灵山宗教”五大独特之美的灵山风景名胜区,以“灵”闻名,在文人墨客笔下记录了诗意般灵性,在旅游发展的道路上亦留下了有力的足迹。

灵山龙脊(项育贵摄影)

  一座颇具影响的民间宗教名山,灵山因“灵应、神应”成为万民朝拜、祈福的圣地,不论是灵山文化、道教精神的渲染,还是所谓的“灵性”与“天意”,灵山至今仍承载着接踵而至的脚步,接纳着八方来客的惊叹与敬仰,灵山的奇特魅力,不言而喻。在灵山风景名胜区党工委书记蒋加龙看来,“灵山远眺如美人仰卧,仰望如鹰击长空,俯看像一条硕大无比的‘巨龙’,它是雄伟壮观的,亦是奇特的。”

  2006年伊始,灵山用了逾十年的时间走过了资源保护和环境整治、品牌创建、景区规划和项目谋划、项目建设等阶段,又在全面强化景区管理、宣传营销以及服务升级等阶段不断发力,看似畅通,实则不然。“环境资源严重破坏、建设资金严重短缺、知名度不高”等因素为灵山的开发和发展扣下了种种难题,但在克服景区建设难题的同时,灵山积累下“在发展上借势发力、在定位上借鸡生蛋、在管理上借船出海、在营销宣传上借水行舟、在战略决策上借梯登高”的经验。

  问及灵山未来的发展方向、具体规划以及借助全域旅游的新机遇灵山将如何发力,保持强劲的旅游市场竞争力?灵山风景名胜区党工委书记蒋加龙表示将进一步完善基础设施建设,做靓景区;进一步加强旅游宣传,做响旅游品牌;进一步丰富旅游业态,做特旅游文化;进一步加大市场营销,做强旅游经济。在他看来,灵山要实行跨越式发展将要全面实施“六化”战略:体制机制企业化,管理服务标准化,宣传营销市场化,旅游产品多样化,资金运作资本化,党建工作特色化。紧紧围绕把灵山建设成“全国知名、江西一流”、“全省第五个索道票、门票收入过亿元”的目标,由点到面推进灵山旅游持续升级。

  为充分发挥党建品牌的辐射和示范带动作用,力争通过党建工作品牌的创建,努力把灵山景区党组织建设成引领景区事业发展的先锋队,蒋加龙强调:“灵山将着力实现‘135工程’,即做响一大品牌:‘全景域智慧党建’;打造三个平台:灵山党建110服务热线平台、灵山党建先锋网站平台、灵山党建公众号微信平台;创建五支队伍:党员+志愿者服务队、党员+旅游企业(项目)服务队、党员+10分钟应急救援队、党员+旅游电商服务队、党员+旅游资源保护队。不断提升灵山景区整体水平,群策群力打造大美上饶灵山样板。”

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